Study

Persuasive Appeals

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  • To persuade the investors that his idea would be successful, Jeremy had to present a _____________________________ in front of the business panel. He went in prepared with statistics, positive reviews, and facts about his invention.
    a) Ethos b) Manipulate c) Logo d) Logical Argument
  • If your target audience were senior citizens (65+), what would be a successful product to advertise?
    That's interesting. Good idea!
  • She tried to _____________________ her friends to join the volleyball team with her by listing all the benefits, such as making new friends and getting more exercise.
    a) Pathos b) Manipulate c) Persuade d) Logical Argument
  • The new startup company had to choose a __________ to REPRESENT THEIR ORGANIZATION. They decided to go with a simple design.
    a) Consumer b) Logo c) Target Audience d) Fallacy
  • Which persuasive appeal is being used in this ad?
    Ethos
  • Having money makes you happy is a _________________________ because happiness has nothing to do with wealth.
    a) Fallacy b) Logical Argument c) Target Audience d) Logo
  • It is important to look at both sides of an argument before forming your own opinion. Reading a biased article may ____________________________ the way you think in an unfair way.
    a) Persuade b) Manipulate c) Consume d) Target
  • Which persuasive appeal is being used in this ad?
    Ethos
  • Which persuasive appeal is being used in this ad?
    Logos
  • Which persuasive appeal is being used in this ad?
    Pathos
  • What would be an example of a fallacy?
    Nice work!
  • The shopkeeper wanted his general store to be filled with a variety of different items, so that ________________will keep returning to buy more goods.
    a) Consumer b) Logo c) Manipulate d) Target Audience
  • Since the _____________________ was children ages 2-5 year old, the advertisement should include related interests, such as cute animals and Sesame Street characters.
    a) Consumer b) Logo c) Target Audience d) Logical Argument
  • Which persuasive appeal is being used in this ad?
    Pathos
  • Draw a logo for a brand.
    What an artist!
  • Which persuasive appeal is being used in this ad?
    Pathos