The new startup company had to choose a __________ to REPRESENT THEIR ORGANIZATION. They decided to go with a simple design.
a) Consumer b) Logo c) Target Audience d) Fallacy
15
Since the _____________________ was children ages 2-5 year old, the advertisement should include related interests, such as cute animals and Sesame Street characters.
a) Consumer b) Logo c) Target Audience d) Logical Argument
15
The shopkeeper wanted his general store to be filled with a variety of different items, so that ________________will keep returning to buy more goods.
a) Consumer b) Logo c) Manipulate d) Target Audience
15
To persuade the investors that his idea would be successful, Jeremy had to present a _____________________________ in front of the business panel. He went in prepared with statistics, positive reviews, and facts about his invention.
a) Ethos b) Manipulate c) Logo d) Logical Argument
15
Having money makes you happy is a _________________________ because happiness has nothing to do with wealth.
a) Fallacy b) Logical Argument c) Target Audience d) Logo
15
It is important to look at both sides of an argument before forming your own opinion. Reading a biased article may ____________________________ the way you think in an unfair way.
a) Persuade b) Manipulate c) Consume d) Target
15
She tried to _____________________ her friends to join the volleyball team with her by listing all the benefits, such as making new friends and getting more exercise.
a) Pathos b) Manipulate c) Persuade d) Logical Argument
15
Which persuasive appeal is being used in this ad?
Pathos
15
Which persuasive appeal is being used in this ad?
Pathos
15
Which persuasive appeal is being used in this ad?
Pathos
15
Which persuasive appeal is being used in this ad?
Ethos
15
Which persuasive appeal is being used in this ad?
Logos
15
Which persuasive appeal is being used in this ad?
Ethos
15
Draw a logo for a brand.
What an artist!
15
If your target audience were senior citizens (65+), what would be a successful product to advertise?