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Company Actions & Results

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  • A company’s accounting department misrepresents its finances in the annual report.
    Acting unethically
  • A salesperson tells a family they must purchase their car today to get a decent price.
    Use high-pressure sales techniques
  • A company opens an on-site clinic for its employees.
    Demonstrate corporate responsibility
  • A company wants to be more efficient with shipping, so it hires a new warehouse manager.
    Align all company activities and strategies with business goals
  • A customer buys a product from a business that breaks the first time s/he uses it.
    Delivering low-quality goods and services
  • A company tells its employees they will receive raises at the end of the year, but it does not give the raises.
    Not keeping promises
  • A company ships the wrong product and immediately apologizes for the mistake.
    Protect business’s reputation and Communicate honestly and clearly within and outside business
  • A company ships the wrong product and does nothing about it.
    Not keeping promises AND Failing to provide what customers want
  • A customer receives friendly advice from a salesperson over the telephone.
    Utilize touchpoints to reinforce company image AND Provide excellent customer service
  • A company develops trust with its business-to-business customers.
    Utilize both rational and emotional motivation to convince customers to buy
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