Share Company Actions & Results
Save to Folder
A company opens an on-site clinic for its employees.
Demonstrate corporate responsibility
A company ships the wrong product and immediately apologizes for the mistake.
Protect business’s reputation and Communicate honestly and clearly within and outside business
A company ships the wrong product and does nothing about it.
Not keeping promises AND Failing to provide what customers want
A company develops trust with its business-to-business customers.
Utilize both rational and emotional motivation to convince customers to buy
A company tells its employees they will receive raises at the end of the year, but it does not give the raises.
Not keeping promises
A customer buys a product from a business that breaks the first time s/he uses it.
Delivering low-quality goods and services
A customer receives friendly advice from a salesperson over the telephone.
Utilize touchpoints to reinforce company image AND Provide excellent customer service
A company’s accounting department misrepresents its finances in the annual report.
Acting unethically
A company wants to be more efficient with shipping, so it hires a new warehouse manager.
Align all company activities and strategies with business goals
A salesperson tells a family they must purchase their car today to get a decent price.
Use high-pressure sales techniques
