Study

Marketing - Market Research

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  • What does "market oriented" mean?
    it means the business is focused on customers and understanding their needs and wants
  • What does employee mean?
    a person who works at your business
  • What is market research?
    A tool that involves primary research (giving out surveys, questionaries) and secondary research (online research)
  • What is quantitative research?
    research that collects and reports data in number form
  • What is a "niche market"?
    a subgroup of a market with specialized needs
  • What is qualitative research?
    open ended questions, observations, interviews and focus groups
  • What does "target customer" mean?
    a person who might buy your products or services
  • What does "potential customers" mean?
    people who may buy your products or services in the future