Share Marketing - Market Research
Save to Folder
What is market research?
A tool that involves primary research (giving out surveys, questionaries) and secondary research (online research)
What does "market oriented" mean?
it means the business is focused on customers and understanding their needs and wants
What does "potential customers" mean?
people who may buy your products or services in the future
What is qualitative research?
open ended questions, observations, interviews and focus groups
What is quantitative research?
research that collects and reports data in number form
What is a "niche market"?
a subgroup of a market with specialized needs
What does employee mean?
a person who works at your business
What does "target customer" mean?
a person who might buy your products or services
