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Marketing

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  • The highest position in a company
    Chief Executive Officer / Managing Director
  • Which word goes with all the following? Placement / portfolio / feature
    product
  • a programme of activities over a period of time with the aim of persuading people to buy a product AC
    Advertising campaign
  • Which word goes with all the following? Mix / Strategy / Plan
    Marketing
  • Start a marketing campaign or release a product....
    Launch
  • Which word goes with all the following? Positioning / Identity / Extension
    Brand
  • Which word goes with all the following? Profile / Retention / Base
    customer
  • A meeting / session where you think of lots of ideas about something
    Brainstorming
  • Moving goods from producer to consumer
    distribution
  • You have a stronger ability to sell than other companies
    a competitive advantage
  • Selling goods to other countries
    exporting
  • Possibility for future development and expansion
    growth potential
  • Organisation which makes expensive things for comfort and pleasure - not need
    luxury goods company
  • Providing money to cultural or sporting activities in exchange for advertising rights
    sponsorship
  • What is a SWOT analysis?
    Strengths Weaknesses Opportunities Threats
  • An economy which allows open and reasonably free exchange between private companies
    free market economy
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