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Marketing
Game Code: 669437
English
16
Public
EBS
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Providing money to cultural or sporting activities in exchange for advertising rights
sponsorship
15
An economy which allows open and reasonably free exchange between private companies
free market economy
20
Moving goods from producer to consumer
distribution
15
Selling goods to other countries
exporting
20
What is a SWOT analysis?
Strengths Weaknesses Opportunities Threats
15
a programme of activities over a period of time with the aim of persuading people to buy a product AC
Advertising campaign
20
The highest position in a company
Chief Executive Officer / Managing Director
20
Organisation which makes expensive things for comfort and pleasure - not need
luxury goods company
20
Possibility for future development and expansion
growth potential
15
Which word goes with all the following? Mix / Strategy / Plan
Marketing
20
Which word goes with all the following? Placement / portfolio / feature
product
15
Which word goes with all the following? Profile / Retention / Base
customer
20
Which word goes with all the following? Positioning / Identity / Extension
Brand
15
Start a marketing campaign or release a product....
Launch
20
A meeting / session where you think of lots of ideas about something
Brainstorming
15
You have a stronger ability to sell than other companies
a competitive advantage
20
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