What's the difference between marketing and advertising?
Advertising is a part of marketing.
What is it: the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it?
word-of-mouth
What is PPC?
Pay-per-click - an internet advertising model in which advertisers pay only when somebody clicks on their ad
Name at least 2 marketing traps.
Social proof, anchor effect, bait effect, loss aversion, limit
What do you have to think about when you make a logo? (at least 2 things)
colour, shape, fonts
Whose taglines are these: Just do it; Eat Fresh; Have a breal. Have a...
Nike, Subway, KitKat
What do you need to do to make a good brand? (at least 3 things)
target audience, mission, logo, tagline, niche, tone of voice and vocabulary
Give the definition of marketing
business of promoting and selling products or services
What is a search engine? (give examples)
Google, Yandex, Mail.ru, Yahoo
TV ads, fliers and billboards are examples of what kind of marketing?
Traditional
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