business of promoting and selling products or services
20
What's the difference between marketing and advertising?
Advertising is a part of marketing.
15
TV ads, fliers and billboards are examples of what kind of marketing?
Traditional
15
What is a search engine? (give examples)
Google, Yandex, Mail.ru, Yahoo
15
What is PPC?
Pay-per-click - an internet advertising model in which advertisers pay only when somebody clicks on their ad
20
What is it: the process of telling people you know about a particular product or service, usually because you think it is good and want to encourage them to try it?
word-of-mouth
15
Name at least 2 marketing traps.
Social proof, anchor effect, bait effect, loss aversion, limit
20
What do you need to do to make a good brand? (at least 3 things)
target audience, mission, logo, tagline, niche, tone of voice and vocabulary
15
What do you have to think about when you make a logo? (at least 2 things)
colour, shape, fonts
15
Whose taglines are these: Just do it; Eat Fresh; Have a breal. Have a...
