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Advertising Debate vocabularies

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  • Sara sees the same ad 20 times a day. Now she is bored and skips it.
    Deceptive advertising
    Advertisement fatigue
  • "Buy now!" "Click here!" "Subscribe today!"
    USP
    Call to action (CTA)
  • A shop sells only products for left-handed people. It is a small, special group of customers.
    Niche market
    Call to action (CTA)
  • A company pays money to support a football team. Its logo is on the players' shirts.
    Sponsorship
    Influencer marketing
  • "Our phone has the best camera and the longest battery!" The ad gives good reasons to make you want to buy it.
    Persuasion
    Sponsorship
  • Almost everyone in the world knows the McDonald's logo.
    Brand awareness
    Emotional appeal
  • A company makes a plan: TV ads in May, posters in June, and a big sale in July.
    Promotional strategy
    Persuasion
  • In a movie, the hero drinks a Coca-Cola and you can see the logo. It is not an ad break.
    Niche market
    Product placement
  • A famous footballer says, "I love these boots. They are the best!"
    Product endorsement
    Advertisement fatigue
  • You scroll on Instagram and see an ad one time. That is one...
    Sponsorship
    Impression
  • This ad is made for teenagers who love video games. Teenagers who love games are the...
    Niche market
    Target audience
  • Tom always buys Nike shoes. He trusts Nike and never buys other brands.
    Brand loyalty
    Brand awareness
  • An ad shows a sad, hungry dog. It makes you feel sad, so you give money.
    Sponsorship
    Emotional appeal
  • A famous YouTuber gets money to show a new snack in her video.
    Impression
    Influencer marketing
  • An ad says, "Drink this and you will be taller in one week!" This is not true.
    Deceptive advertising
    Emotional appeal