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Study
Advertising Debate vocabularies
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An ad says, "Drink this and you will be taller in one week!" This is not true.
Emotional appeal
Deceptive advertising
Oops!
Okay!
A famous YouTuber gets money to show a new snack in her video.
Impression
Influencer marketing
Oops!
Okay!
A shop sells only products for left-handed people. It is a small, special group of customers.
Niche market
Call to action (CTA)
Oops!
Okay!
You scroll on Instagram and see an ad one time. That is one...
Impression
Sponsorship
Oops!
Okay!
This ad is made for teenagers who love video games. Teenagers who love games are the...
Target audience
Niche market
Oops!
Okay!
An ad shows a sad, hungry dog. It makes you feel sad, so you give money.
Sponsorship
Emotional appeal
Oops!
Okay!
"Our phone has the best camera and the longest battery!" The ad gives good reasons to make you want to buy it.
Persuasion
Sponsorship
Oops!
Okay!
A famous footballer says, "I love these boots. They are the best!"
Advertisement fatigue
Product endorsement
Oops!
Okay!
A company makes a plan: TV ads in May, posters in June, and a big sale in July.
Promotional strategy
Persuasion
Oops!
Okay!
Sara sees the same ad 20 times a day. Now she is bored and skips it.
Advertisement fatigue
Deceptive advertising
Oops!
Okay!
Tom always buys Nike shoes. He trusts Nike and never buys other brands.
Brand awareness
Brand loyalty
Oops!
Okay!
"Buy now!" "Click here!" "Subscribe today!"
USP
Call to action (CTA)
Oops!
Okay!
In a movie, the hero drinks a Coca-Cola and you can see the logo. It is not an ad break.
Niche market
Product placement
Oops!
Okay!
Almost everyone in the world knows the McDonald's logo.
Brand awareness
Emotional appeal
Oops!
Okay!
A company pays money to support a football team. Its logo is on the players' shirts.
Sponsorship
Influencer marketing
Oops!
Okay!
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