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Advertising Debate vocabularies
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Sara sees the same ad 20 times a day. Now she is bored and skips it.
Deceptive advertising
Advertisement fatigue
Oops!
Okay!
"Buy now!" "Click here!" "Subscribe today!"
USP
Call to action (CTA)
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A shop sells only products for left-handed people. It is a small, special group of customers.
Niche market
Call to action (CTA)
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A company pays money to support a football team. Its logo is on the players' shirts.
Sponsorship
Influencer marketing
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"Our phone has the best camera and the longest battery!" The ad gives good reasons to make you want to buy it.
Persuasion
Sponsorship
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Okay!
Almost everyone in the world knows the McDonald's logo.
Brand awareness
Emotional appeal
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A company makes a plan: TV ads in May, posters in June, and a big sale in July.
Promotional strategy
Persuasion
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In a movie, the hero drinks a Coca-Cola and you can see the logo. It is not an ad break.
Niche market
Product placement
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A famous footballer says, "I love these boots. They are the best!"
Product endorsement
Advertisement fatigue
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Okay!
You scroll on Instagram and see an ad one time. That is one...
Sponsorship
Impression
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This ad is made for teenagers who love video games. Teenagers who love games are the...
Niche market
Target audience
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Tom always buys Nike shoes. He trusts Nike and never buys other brands.
Brand loyalty
Brand awareness
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An ad shows a sad, hungry dog. It makes you feel sad, so you give money.
Sponsorship
Emotional appeal
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Okay!
A famous YouTuber gets money to show a new snack in her video.
Impression
Influencer marketing
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An ad says, "Drink this and you will be taller in one week!" This is not true.
Deceptive advertising
Emotional appeal
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Okay!
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