Share Advertising Debate vocabularies
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Tom always buys Nike shoes. He trusts Nike and never buys other brands.
Brand awareness
Brand loyalty
This ad is made for teenagers who love video games. Teenagers who love games are the...
Target audience
Niche market
"Our phone has the best camera and the longest battery!" The ad gives good reasons to make you want to buy it.
Persuasion
Sponsorship
In a movie, the hero drinks a Coca-Cola and you can see the logo. It is not an ad break.
Niche market
Product placement
A famous YouTuber gets money to show a new snack in her video.
Influencer marketing
Impression
Almost everyone in the world knows the McDonald's logo.
Brand awareness
Emotional appeal
An ad says, "Drink this and you will be taller in one week!" This is not true.
Deceptive advertising
Emotional appeal
"Buy now!" "Click here!" "Subscribe today!"
USP
Call to action (CTA)
A shop sells only products for left-handed people. It is a small, special group of customers.
Niche market
Call to action (CTA)
A company makes a plan: TV ads in May, posters in June, and a big sale in July.
Promotional strategy
Persuasion
Sara sees the same ad 20 times a day. Now she is bored and skips it.
Advertisement fatigue
Deceptive advertising
An ad shows a sad, hungry dog. It makes you feel sad, so you give money.
Sponsorship
Emotional appeal
A famous footballer says, "I love these boots. They are the best!"
Product endorsement
Advertisement fatigue
You scroll on Instagram and see an ad one time. That is one...
Sponsorship
Impression
A company pays money to support a football team. Its logo is on the players' shirts.
Sponsorship
Influencer marketing
