Advertising & Marketing Vocabulary | Baamboozle - Baamboozle

0%

0 0 0

Back Restart

Complete the sentence: 'Online video has become the _______ medium for capturing viewers' attention today.'

dominant

What is an advertisement broadcast on television or radio called?

Commercial

Which adjective describes hidden messages designed to influence people below the level of conscious awareness?

Subliminal

Which personal electronic device delivers the vast majority of digital ad views today?

Mobile phones

What are two common synonyms for 'expenditure' related to money?

Spending and Expenses

What is financial support provided by a company for a sports event or concert in exchange for advertising?

Sponsorship

What is a business model where an owner grants others the license to operate under their brand name?

Franchise

Which word means a specific channel or method of communication such as radio, television, or internet?

Medium

Complete the sentence: 'Television networks plan to _______ the world championship game live to over 50 countries.'

broadcast

Complete the sentence: 'The giant _______ near the highway displayed a striking ad visible from miles away.'

billboard

What word refers to a very large outdoor board used for displaying advertisements near highways?

Billboard

Which compound adjective means 'eye-catching, striking, and noticeable' in marketing?

Attention-grabbing

Which visual content format has proven to be the most effective for online advertising?

Video

Complete the sentence: 'Marketers rely on audience _______ to tailor their campaigns to specific demographics.'

segmentation

What marketing term describes hiring a famous athlete or movie star to publicly promote a product?

Celebrity endorsement

What do we call a person who purchases goods or services for personal use?

Consumer

Tracking internet users' personal browsing habits without permission is considered an _______ of privacy.

Invasion

Complete the sentence: 'Some movie posters contain _______ cues designed to influence subconscious desire.'

subliminal

Complete the sentence: 'Total advertising _______ on digital platforms reached record highs in 2022.'

expenditure

What is the marketing term for dividing a broad audience into smaller groups based on age, income, or interests?

Segmentation

Give two synonyms for 'broadcast' that mean transmitting audio or video signals.

Transmit and Air

Name two common synonyms for the word 'consumer'.

Customer and Buyer

Complete the sentence: 'The social network was accused of an _______ of privacy after leaking personal customer data.'

invasion

Complete the sentence: 'The sales representative delivered a highly _______ speech that convinced clients to invest.'

persuasive

In which decade did radio advertising first become common and popular worldwide?

1920s

Which formal term refers to the total amount of money spent on an advertising budget or project?

Expenditure