Share Advertising & Marketing Vocabulary
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What word refers to a very large outdoor board used for displaying advertisements near highways?
Billboard
What do we call a person who purchases goods or services for personal use?
Consumer
Which formal term refers to the total amount of money spent on an advertising budget or project?
Expenditure
What is an advertisement broadcast on television or radio called?
Commercial
What is financial support provided by a company for a sports event or concert in exchange for advertising?
Sponsorship
What is the marketing term for dividing a broad audience into smaller groups based on age, income, or interests?
Segmentation
Which word means a specific channel or method of communication such as radio, television, or internet?
Medium
What is a business model where an owner grants others the license to operate under their brand name?
Franchise
Which adjective describes hidden messages designed to influence people below the level of conscious awareness?
Subliminal
Tracking internet users' personal browsing habits without permission is considered an _______ of privacy.
Invasion
Complete the sentence: 'The giant _______ near the highway displayed a striking ad visible from miles away.'
billboard
Complete the sentence: 'Marketers rely on audience _______ to tailor their campaigns to specific demographics.'
segmentation
Complete the sentence: 'Total advertising _______ on digital platforms reached record highs in 2022.'
expenditure
Complete the sentence: 'Online video has become the _______ medium for capturing viewers' attention today.'
dominant
Complete the sentence: 'The social network was accused of an _______ of privacy after leaking personal customer data.'
invasion
Complete the sentence: 'Television networks plan to _______ the world championship game live to over 50 countries.'
broadcast
