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Cause marketing

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  • Which brand installs pipes in places where people don't have them?
    The Tap Project
    Warby Parker
    Patagonia
  • More than five million people have received eyeglasses through Warby Parker.
    True
    False
  • If you "benefit" (line 15) from an action, it...
    makes your life harder.
    puts you in a better position.
    can change your situation positively or negatively.
  • 'ethical' means
    expensive
    dishonest
    morally responsible
    fashionable
  • Which brand asks people to give money to help children around the world?
    Patagonia
    Warby Parker
    The Tap Project
  • According to the article, Warby Parker ______.
    gives eyeglasses away
    asks for donations
    buys used eyeglasses
  • Which brand donates its products to places where people can't buy them?
    Warby Parker
    The Tap Project
    Patagonia
  • The purpose of the reading is to ______.
    explain how companies can protect the environment
    show how companies can make a difference
    teach readers how to start a successful business
  • If you "care" (line 34) about a cause, you...
    consider it important.
    don't remember it.
    are scared of it.
  • 'benefited' means
    became famous
    received help
    were punished
    lost money
  • In the Tap Project, restaurant diners donated...
    $10 every month
    $1 for each glass of water
    Free food
    $5 for every meal
  • Many customers today like to buy from companies with good values.
    True
    False
  • Which of these ideas would Patagonia probably NOT support?
    using recycled materials to make their products
    reducing break time so that workers produce more
    paying its workers extra when they work longer hours
  • The Tap Project helped provide clean drinking water.
    True
    False
  • Cause marketing only benefits companies.
    True
    False
  • The word "cause" in "cause marketing" means:
    a worthwhile goal
    a new way of thinking
    a difficult situation
  • What is the result of UNICEF's Tap Project?
    people bought more bottled water
    fewer people drank dirty water
    customers at restaurants drank less water
  • Which brand helps children to read so that they can complete their education?
    Patagonia
    The Tap Project
    Warby Parker
  • Your "values" (line 4) are your...
    personality
    likes and dislikes
    principles
  • Which brand makes sure its employees are not overworked?
    Warby Parker
    The Tap Project
    Patagonia
  • If you can't "afford" (line 20) a product, you...
    don't know where to buy it.
    don't have money to buy it.
    can't find it in the place where you live.
  • 'donate' means
    earn
    give
    borrow
    save
  • Cause marketing encourages customers to __________ money or support good causes.
    benefit
    donate
    value
    ethical
  • 'publicity' means
    punishment
    complaints
    higher taxes
    positive attention
  • Which brand avoids products that damage the environment?
    Warby Parker
    The Tap Project
    Patagonia
  • Patagonia pays its workers poorly.
    True
    False
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