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Cause marketing

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  • Which of these ideas would Patagonia probably NOT support?
    using recycled materials to make their products
    paying its workers extra when they work longer hours
    reducing break time so that workers produce more
  • If you "care" (line 34) about a cause, you...
    consider it important.
    are scared of it.
    don't remember it.
  • Many customers today like to buy from companies with good values.
    True
    False
  • 'benefited' means
    lost money
    received help
    were punished
    became famous
  • What is the result of UNICEF's Tap Project?
    fewer people drank dirty water
    customers at restaurants drank less water
    people bought more bottled water
  • Which brand installs pipes in places where people don't have them?
    The Tap Project
    Warby Parker
    Patagonia
  • Cause marketing only benefits companies.
    True
    False
  • If you can't "afford" (line 20) a product, you...
    can't find it in the place where you live.
    don't have money to buy it.
    don't know where to buy it.
  • According to the article, Warby Parker ______.
    buys used eyeglasses
    gives eyeglasses away
    asks for donations
  • 'publicity' means
    complaints
    higher taxes
    positive attention
    punishment
  • 'ethical' means
    expensive
    dishonest
    morally responsible
    fashionable
  • Which brand helps children to read so that they can complete their education?
    Warby Parker
    Patagonia
    The Tap Project
  • The word "cause" in "cause marketing" means:
    a worthwhile goal
    a difficult situation
    a new way of thinking
  • Which brand avoids products that damage the environment?
    Patagonia
    The Tap Project
    Warby Parker
  • Which brand makes sure its employees are not overworked?
    Warby Parker
    The Tap Project
    Patagonia
  • 'donate' means
    earn
    borrow
    give
    save
  • Which brand donates its products to places where people can't buy them?
    The Tap Project
    Patagonia
    Warby Parker
  • If you "benefit" (line 15) from an action, it...
    makes your life harder.
    puts you in a better position.
    can change your situation positively or negatively.
  • The Tap Project helped provide clean drinking water.
    True
    False
  • Cause marketing encourages customers to __________ money or support good causes.
    donate
    benefit
    value
    ethical
  • More than five million people have received eyeglasses through Warby Parker.
    False
    True
  • Which brand asks people to give money to help children around the world?
    The Tap Project
    Patagonia
    Warby Parker
  • In the Tap Project, restaurant diners donated...
    Free food
    $5 for every meal
    $1 for each glass of water
    $10 every month
  • Patagonia pays its workers poorly.
    False
    True
  • Your "values" (line 4) are your...
    personality
    likes and dislikes
    principles
  • The purpose of the reading is to ______.
    explain how companies can protect the environment
    teach readers how to start a successful business
    show how companies can make a difference
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