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Cause marketing

  •  English    26     Public
    Time Zones 3 - Unit 11 - Reading
  •   Study   Slideshow
  • The word "cause" in "cause marketing" means:
    a new way of thinking
    a difficult situation
    a worthwhile goal
  •  15
  • The purpose of the reading is to ______.
    show how companies can make a difference
    teach readers how to start a successful business
    explain how companies can protect the environment
  •  15
  • What is the result of UNICEF's Tap Project?
    people bought more bottled water
    fewer people drank dirty water
    customers at restaurants drank less water
  •  15
  • According to the article, Warby Parker ______.
    gives eyeglasses away
    buys used eyeglasses
    asks for donations
  •  15
  • Which of these ideas would Patagonia probably NOT support?
    paying its workers extra when they work longer hours
    using recycled materials to make their products
    reducing break time so that workers produce more
  •  15
  • Which brand makes sure its employees are not overworked?
    Patagonia
    The Tap Project
    Warby Parker
  •  15
  • Which brand donates its products to places where people can't buy them?
    Patagonia
    The Tap Project
    Warby Parker
  •  15
  • Which brand installs pipes in places where people don't have them?
    Warby Parker
    Patagonia
    The Tap Project
  •  15
  • Which brand helps children to read so that they can complete their education?
    The Tap Project
    Patagonia
    Warby Parker
  •  15
  • Which brand asks people to give money to help children around the world?
    Patagonia
    Warby Parker
    The Tap Project
  •  15
  • Which brand avoids products that damage the environment?
    Patagonia
    Warby Parker
    The Tap Project
  •  15
  • If you can't "afford" (line 20) a product, you...
    don't have money to buy it.
    don't know where to buy it.
    can't find it in the place where you live.
  •  15
  • If you "care" (line 34) about a cause, you...
    are scared of it.
    don't remember it.
    consider it important.
  •  15
  • If you "benefit" (line 15) from an action, it...
    can change your situation positively or negatively.
    makes your life harder.
    puts you in a better position.
  •  15
  • Your "values" (line 4) are your...
    personality
    likes and dislikes
    principles
  •  15
  • In the Tap Project, restaurant diners donated...
    $10 every month
    $1 for each glass of water
    $5 for every meal
    Free food
  •  15