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Cause marketing

  •  English    26     Public
    Time Zones 3 - Unit 11 - Reading
  •   Study   Slideshow
  • The word "cause" in "cause marketing" means:
    a worthwhile goal
    a difficult situation
    a new way of thinking
  •  15
  • The purpose of the reading is to ______.
    show how companies can make a difference
    teach readers how to start a successful business
    explain how companies can protect the environment
  •  15
  • What is the result of UNICEF's Tap Project?
    people bought more bottled water
    fewer people drank dirty water
    customers at restaurants drank less water
  •  15
  • According to the article, Warby Parker ______.
    gives eyeglasses away
    asks for donations
    buys used eyeglasses
  •  15
  • Which of these ideas would Patagonia probably NOT support?
    paying its workers extra when they work longer hours
    using recycled materials to make their products
    reducing break time so that workers produce more
  •  15
  • Which brand makes sure its employees are not overworked?
    Patagonia
    The Tap Project
    Warby Parker
  •  15
  • Which brand donates its products to places where people can't buy them?
    The Tap Project
    Patagonia
    Warby Parker
  •  15
  • Which brand installs pipes in places where people don't have them?
    The Tap Project
    Patagonia
    Warby Parker
  •  15
  • Which brand helps children to read so that they can complete their education?
    Patagonia
    The Tap Project
    Warby Parker
  •  15
  • Which brand asks people to give money to help children around the world?
    Patagonia
    Warby Parker
    The Tap Project
  •  15
  • Which brand avoids products that damage the environment?
    Warby Parker
    The Tap Project
    Patagonia
  •  15
  • If you can't "afford" (line 20) a product, you...
    don't know where to buy it.
    can't find it in the place where you live.
    don't have money to buy it.
  •  15
  • If you "care" (line 34) about a cause, you...
    don't remember it.
    are scared of it.
    consider it important.
  •  15
  • If you "benefit" (line 15) from an action, it...
    makes your life harder.
    puts you in a better position.
    can change your situation positively or negatively.
  •  15
  • Your "values" (line 4) are your...
    personality
    principles
    likes and dislikes
  •  15
  • In the Tap Project, restaurant diners donated...
    $1 for each glass of water
    $10 every month
    Free food
    $5 for every meal
  •  15