the usual rate of pay for a particular job
Going rate
when something is put on the market or is first shown
Launch
a trick; deception
Con
an area into which you can’t go
Off- limits
the way a large business is seen by the public, or the picture it gives itself
Corporate image
a short extract of a film used to advertise the film
Movie trailers
guaranteed
Surefire
an advertising leaflet
Flyer
a safe place
Sanctuary
a short tune, often with words, used in advertising
Jingle
excessively positive advertising
Hype
unwanted promotional material that comes by post
Junk mail
dominated by
Overshadowed by
to drop
Ditch / dump
a factory where the workers are badly paid and working conditions are very bad
Sweatshop
a small advert in a newspaper
Classified ad
something that appears serious but is really a joke in imitation of something else
Spoof
the main area
Heartland
using a product in a TV programme or film
Product placement
a short advertisement
Spot
very uncertain
Up in the air
to spoil
Tarnish
under attack
Under siege
a group of lorries that belong to the same company
Fleet of lorries
a large outdoor board with advertising posters
Billboards
promotional advertising by a celebrity
Celebrity endorsement
to avoid
Shy away from
easily remembered
Catchy
a radio or TV company or group of companies
Network
an internet advert that appears automatically on a computer screen
Pop-up ads
a lot of money
Big bucks
unwanted emails
Spam
to fire someone from a job
to can