a lot of money
Big bucks
a large outdoor board with advertising posters
Billboards
to fire someone from a job
to can
easily remembered
Catchy
promotional advertising by a celebrity
Celebrity endorsement
a small advert in a newspaper
Classified ad
a trick; deception
Con
the way a large business is seen by the public, or the picture it gives itself
Corporate image
to drop
Ditch / dump
a group of lorries that belong to the same company
Fleet of lorries
an advertising leaflet
Flyer
the usual rate of pay for a particular job
Going rate
the main area
Heartland
excessively positive advertising
Hype
a short tune, often with words, used in advertising
Jingle
unwanted promotional material that comes by post
Junk mail
