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Business Partner B1+ 2.1

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  • extremely expensive and high-quality. *The company sells ___________ cars.*
    ultra-luxury
  • the main activity a company focuses on. *Tourism is the ___________ of the company.*
    core business
  • showing products in films or TV shows for advertising. *___________ is common in movies.*
    product placement
  • using a brand name for new types of products. *___________ can damage a strong brand if done badly.*
    brand stretching
  • continued support from customers. *Good service creates customer ___________.*
    loyalty
  • in more distant places. *The company is looking ___________ for new customers.*
    further afield
  • extending something beyond its usual limits. *Product ___________ can be risky for brands.*
    stretching
  • a visual symbol representing a brand. *The ___________ is easy to recognize.*
    logo
  • become less valuable or respected. *The brand was ___________ after too many discounts.*
    devalued
  • the general idea or opinion people have about something. *The company wants to improve its public ___________.*
    image
  • the main group of customers a company sells to. *The brand wants to expand its ___________ in Asia.*
    base of clients
  • marketing that involves active customer participation. *Games and polls are examples of ___________.*
    interactive marketing
  • a record of past problems or failures. *The company has a ___________ with failed products.*
    bad history
  • the way customers interact with a brand. *Social media improves ___________.*
    customer engagement
  • names or symbols used to identify products or companies. *People trust well-known ___________ more easily.*
    brands
  • a rapid increase in size or success. *The startup experienced ___________ in its first year.*
    fast growth
  • a careful way of acting to avoid risks. *The company took a ___________ to expansion.*
    cautious approach
  • how well people know or recognize something. *Advertising helps increase brand ___________.*
    awareness
  • start doing something new and risky. *The brand decided to ___________ digital services.*
    venture into
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