Share Business Partner B1+ 2.1
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a record of past problems or failures. *The company has a ___________ with failed products.*
bad history
the main group of customers a company sells to. *The brand wants to expand its ___________ in Asia.*
base of clients
names or symbols used to identify products or companies. *People trust well-known ___________ more easily.*
brands
a careful way of acting to avoid risks. *The company took a ___________ to expansion.*
cautious approach
the main activity a company focuses on. *Tourism is the ___________ of the company.*
core business
become less valuable or respected. *The brand was ___________ after too many discounts.*
devalued
a rapid increase in size or success. *The startup experienced ___________ in its first year.*
fast growth
in more distant places. *The company is looking ___________ for new customers.*
further afield
extending something beyond its usual limits. *Product ___________ can be risky for brands.*
stretching
extremely expensive and high-quality. *The company sells ___________ cars.*
ultra-luxury
start doing something new and risky. *The brand decided to ___________ digital services.*
venture into
how well people know or recognize something. *Advertising helps increase brand ___________.*
awareness
using a brand name for new types of products. *___________ can damage a strong brand if done badly.*
brand stretching
the way customers interact with a brand. *Social media improves ___________.*
customer engagement
the general idea or opinion people have about something. *The company wants to improve its public ___________.*
image
marketing that involves active customer participation. *Games and polls are examples of ___________.*
interactive marketing
