Study

THE 7P'S OF MARKETING

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  • Population Concentrations
    greater the numbers of needs
  • Credibility
    The _________________ of the communicator
  • Cost of doing business and producing goods and services
    ower cost of producing goods and services.
  • Introductory Price or Promotional Pricing
    launch a new product.
  • Advertising
    producing information for promoting the sale
  • Close the sale and deliver the products.
    Marketing Efforts of People 4
  • Marketing Mix
    "Ps"
  • Price
    major factor
  • Audience Sensory, Emotional, and Intellectual Impact
    impact on the _________________________.
  • Business goods or consumer goods
    categorized
  • Tangible good or the intangible service
    satisfy their needs and produce
  • Product
    goods or services
  • Message and Medium
    The _____________________ of the message
  • Business Climate
    trusted public official's
  • Activity Hubs
    provide
  • Receptiveness
    The ________________ of the audience
  • Producer - Consumer
    Stage 3
  • Producer - Wholesaler - Retailer - Consumer
    Stage 1
  • Retailer
    buys products from a manufacturer
  • Promotion
    elicit the patronage, loyalty.
  • Discount Pricing
    loyal and regular customers
  • Endorsement
    extolling the virtues of a product
  • Producer - Retailer - Consumer
    Stage 2
  • Educate customers as they evaluate their buying choices
    Marketing Efforts of People 3
  • Channel 1
    wholesaler and a retailer.
  • Arouse customer interest
    Marketing Efforts of People 2
  • Places
    distribution channel.
  • Channel 3
    "direct marketing"
  • Customer Traffic Flow
    regularly come
  • 4Ps
    became 7P's.
  • Wholesaler
    supply retailers with smaller quantities.
  • Industry Clustering
    Clustering results
  • Create customer awareness
    Marketing Efforts of People 1
  • Convergence of Multiple Industries
    one-stop-shop convenience to all customers.
  • Growth Potentials
    looking for new areas to expand and grow.
  • Cost recovery pricing
    reinvest the sales
  • Competitive Advantage
    competitors and provide edge
  • People
    regular contact points
  • Marginal pricing
    utilize excess production capacity
  • Physical Proximity
    close it is to the target market.
  • Channel 2
    retailer
  • Branding
    _________ are registered
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