Share THE 7P'S OF MARKETING
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Marketing Mix
"Ps"
4Ps
became 7P's.
Product
goods or services
Business goods or consumer goods
categorized
Tangible good or the intangible service
satisfy their needs and produce
Places
distribution channel.
Producer - Wholesaler - Retailer - Consumer
Stage 1
Producer - Retailer - Consumer
Stage 2
Producer - Consumer
Stage 3
Channel 1
wholesaler and a retailer.
Wholesaler
supply retailers with smaller quantities.
Channel 2
retailer
Retailer
buys products from a manufacturer
Channel 3
"direct marketing"
Physical Proximity
close it is to the target market.
Customer Traffic Flow
regularly come
