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MARKETING
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"A phone company sells a new model at a very high price first, then lowers the price later." => What is this pricing strategy?
price skimming
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When a brand or company is talked about on TV => media mention/ printed media/ brand knowledge/ or product line?
media mention
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"The product is old and the company plans to stop it." This is a DOG/ CASH COW/ QUESTION MARK/ or STAR?
dog
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"The main job or duty" => Public strategies/ Strong relations/ Primary responsibility/ or Media mentions?
Primary responsibility
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"The company offers large-size products." => A. Product B. Price C. Place D. Promotion
Product
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"The product is new, risky, and needs a decision: invest or stop." This is a DOG/ CASH COW/ QUESTION MARK/ or STAR?
QUESTION MARK
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Dogs are in which stage of the product life cycle? A. Growth B. Decline C. Introduction D. Developing
decline
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"New app is free at the beginning". => What is this pricing strategy?
Penetration pricing
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Which product is the LEAST successful? A. Cash cow B. Star C. Dog D. Question mark
dog
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"Famous people review the product on social media." => A. Product B. Price C. Place D. Promotion
Promotion
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"Cheap printer, expensive ink" => What is this pricing strategy?
captive product pricing
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"The product is successful now and may become a Cash Cow later." This is a DOG/ QUESTION MARK/ or STAR?
STAR
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"The product can be bought in America." => A. Product B. Price C. Place D. Promotion
Place
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She is ___ with the sales department about prices. A. Liasing B. Commuting C. Debating D. Arguing
liasing
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