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"Cheap printer, expensive ink" => What is this pricing strategy?
captive product pricing
"New app is free at the beginning". => What is this pricing strategy?
Penetration pricing
"The product is new, risky, and needs a decision: invest or stop." This is a DOG/ CASH COW/ QUESTION MARK/ or STAR?
QUESTION MARK
"The product is successful now and may become a Cash Cow later." This is a DOG/ QUESTION MARK/ or STAR?
STAR
"The product is old and the company plans to stop it." This is a DOG/ CASH COW/ QUESTION MARK/ or STAR?
dog
When a brand or company is talked about on TV => media mention/ printed media/ brand knowledge/ or product line?
media mention
"The main job or duty" => Public strategies/ Strong relations/ Primary responsibility/ or Media mentions?
Primary responsibility
"The company offers large-size products." => A. Product B. Price C. Place D. Promotion
Product
"The product can be bought in America." => A. Product B. Price C. Place D. Promotion
Place
"Famous people review the product on social media." => A. Product B. Price C. Place D. Promotion
Promotion
"A phone company sells a new model at a very high price first, then lowers the price later." => What is this pricing strategy?
price skimming
She is ___ with the sales department about prices. A. Liasing B. Commuting C. Debating D. Arguing
liasing
Which product is the LEAST successful? A. Cash cow B. Star C. Dog D. Question mark
dog
Dogs are in which stage of the product life cycle? A. Growth B. Decline C. Introduction D. Developing
decline
