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Recap Quiz

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  • A technological breakthrough by a rival solar company is a SWOT
    Weakness
    Opportunity
    Threat
    Strength
  • Aldi ability to offer low prices is a SWOT
    Weakness
    Strength
    Opportunity
    Threat
  • EcoPure mission to grow awareness of renewable energy among young homeowners is best described as
    A marketing objective
    A marketing tactic
    A financial target
    A marketing aim
  • Correct campaign planning sequence for EcoPure is
    Strategy then research then objectives
    Research then objectives then strategy
    Strategy then objectives then research
    Objectives then strategy then research
  • Aldi Specialbuys mainly increase
    Market exit
    Legal compliance
    Production costs
    Promotional excitement and urgency
  • Aims are broader than objectives
    True
    False
  • SolarSpark should revise objectives when
    No market change
    Objectives have been exceeded
    Objectives are still relevant
    Competitor activity stable
  • Internal influence on SolarSpark is
    Energy price inflation
    Government net zero policy
    Planning legislation
    Installer skill levels
  • A threat to SolarSpark is
    Well trained staff
    Strong cash flow
    High customer satisfaction
    Cuts to green energy subsidies
  • Marketing objectives should never change once set
    True
    False
  • A marketing objective must always include money
    False
    True
  • EcoPure focus on trust sustainability and expertise is an example of
    Brand logo
    Brand personality
    Brand positioning
    Brand identity
  • SWOT factor that is always external is
    Weakness
    Opportunity
    Strength
    Staff expertise
  • PESTLE factor that most benefits SolarSpark is
    Economic
    Political
    Environmental
    Legal
  • EcoPure logo alone represents the full brand
    True
    False
  • New government funding for renewables is a SWOT
    Threat
    Weakness
    Strength
    Opportunity
  • Same government policy can appear in both SWOT and PESTLE
    True
    False
  • A strength for Aldi is
    Reduced consumer spending
    High energy costs
    Efficient supply chain
    New competitor opening nearby
  • SolarSpark targets homeowners aged 30 to 55 with high environmental concern. This is
    Geographic
    Mass marketing
    Psychographic and demographic
    Behavioural
  • Threats are usually beyond the control of a business
    True
    False
  • Rising interest rates fall under which PESTLE factor
    Legal
    Social
    Political
    Economic
  • SWOT uses PESTLE to help identify opportunities and threats
    True
    False
  • For SolarSpark marketing only begins once solar panels are installed
    True
    False
  • Segmentation type for EcoPure targeting customers by energy saving behaviour is
    Psychographic
    Behavioural
    Demographic
    Geographic
  • New UK data protection legislation is which PESTLE factor
    Economic
    Technological
    Legal
    Environmental
  • Why is a clear USP critical in renewables
    Distinguishes similar competitors
    Reduces legal costs
    Lowers production costs
    Increases staff wages
  • Internal factor most affecting EcoPure campaign quality is
    Climate policy
    Inflation
    Staff expertise
    Government grants
  • SolarSpark strongest USP is
    We sell solar panels
    Free lifetime maintenance
    The panels generate free electricity
    Competitive prices
  • PESTLE looks at both internal and external factors
    True
    False
  • Primary purpose of marketing for Aldi is what
    Minimise staffing costs
    Reduce supplier prices
    Outperform Lidl only
    Identify anticipate and satisfy customer needs profitably
  • Social media adoption trends are only a technological factor
    False
    True
  • Which objective is most SMART for SolarSpark
    Grow the business quickly
    Increase solar panel enquiries by 20 percent in 6 months
    Become the UKs best solar brand
    Improve online presence
  • Lack of digital marketing skills inside SolarSpark is a
    Strength
    Opportunity
    Threat
    Weakness
  • Best activity to support SolarSpark brand awareness is
    Increasing warehouse size
    Changing suppliers
    Reducing staff training
    Targeted social media advertising
  • EcoPure marketing budget is an internal influence
    False
    True
  • Strongest strategic position for SolarSpark is
    High weaknesses and high threats
    High strengths and high opportunities
    High strengths and high threats
    High weaknesses and low opportunities
  • Prices are highest during maturity stage
    False
    True
  • Which T in SMART is missing from the objective Increase EcoPure sales
    Tracked
    Targeted
    Tested
    Timed
  • Factor most likely to force EcoPure to change positioning
    Staff holidays
    New competitor pricing
    Shift in customer attitudes to sustainability
    Office relocation
  • Growing concern for climate change is mainly which PESTLE factor
    Social
    Political
    Legal
    Economic
  • Best link between PESTLE and SWOT is
    SWOT replaces PESTLE
    PESTLE feeds external data into opportunities and threats
    They analyse identical information
    PESTLE identifies strengths
  • Aldi primarily uses niche marketing rather than mass marketing
    False
    True
  • Best SMART objective for Aldi is
    Increase online grocery sales by 15 percent by December
    Sell more products
    Become more efficient
    Improve reputation
  • Which is a long term strategic aim for Aldi
    Increase Instagram followers this week
    Become the UKs most trusted value supermarket
    Launch one TV advert
    Sell 500 more milk units today
  • Strong branding allows EcoPure to charge higher prices
    False
    True
  • EcoPure aim to increase national brand awareness is automatically a SMART objective
    True
    False
  • Weakest segmentation strategy for Aldi is
    Targeting families and students
    Targeting everyone the same way
    Targeting price sensitive shoppers
    Targeting households
  • Product life cycle stage for UK solar energy is
    Growth
    Introduction
    Withdrawal
    Decline
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