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EcoPure mission to grow awareness of renewable energy among young homeowners is best described as
A marketing objective
A marketing aim
A marketing tactic
A financial target
EcoPure aim to increase national brand awareness is automatically a SMART objective
False
True
Which objective is most SMART for SolarSpark
Increase solar panel enquiries by 20 percent in 6 months
Improve online presence
Grow the business quickly
Become the UKs best solar brand
Primary purpose of marketing for Aldi is what
Identify anticipate and satisfy customer needs profitably
Minimise staffing costs
Outperform Lidl only
Reduce supplier prices
For SolarSpark marketing only begins once solar panels are installed
False
True
Which T in SMART is missing from the objective Increase EcoPure sales
Targeted
Timed
Tested
Tracked
Which is a long term strategic aim for Aldi
Increase Instagram followers this week
Launch one TV advert
Become the UKs most trusted value supermarket
Sell 500 more milk units today
A marketing objective must always include money
False
True
SolarSpark targets homeowners aged 30 to 55 with high environmental concern. This is
Behavioural
Geographic
Mass marketing
Psychographic and demographic
Aldi primarily uses niche marketing rather than mass marketing
False
True
Segmentation type for EcoPure targeting customers by energy saving behaviour is
Behavioural
Psychographic
Demographic
Geographic
Weakest segmentation strategy for Aldi is
Targeting families and students
Targeting price sensitive shoppers
Targeting everyone the same way
Targeting households
EcoPure focus on trust sustainability and expertise is an example of
Brand logo
Brand identity
Brand personality
Brand positioning
EcoPure logo alone represents the full brand
False
True
SolarSpark strongest USP is
Competitive prices
We sell solar panels
The panels generate free electricity
Free lifetime maintenance
Why is a clear USP critical in renewables
Reduces legal costs
Lowers production costs
Increases staff wages
Distinguishes similar competitors
