Advertising Vocabulary | Baamboozle - Baamboozle

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A form of outdoor advertising usually featuring a large illustration typically found near busy roads

billboards

Hours on radio & TV with largest audience, esp. the evening hours

prime time

What makes a product different from others - U.S.P.

unique selling propostion

A small, specialized market for a particular product or service.

niche

Company specialising in producing and placing advertisements for clients

advertising agency

Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website

call to action

websites that enable users to create and share content or to participate in social networking.

social media

recommendations made by individuals to other individuals about a product of service

word of mouth

The short period during TV programmes when advertisements are shown

commercial break

Large media outlets like TV, newspapers and magazines

mass media

(of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another.

viral

One of the original and most common forms of advertising in printed media.

magazine and newspaper advertisements

Part of a printed advertisement used for ordering goods, samples etc

Coupon

A well known person appears in an advertisement either on screen or as a voice over

celebrity advertising or endorsement

Unwanted, promotional email

spam email

Common in department stores and supermarkets. Includes promotional display shelves, commercials on screen and trolley ads

in-store advertising

One of the cheapest forms of paper advertising which are handed out on the street

flyers

Something written by a company for newspapers and magazines and websites to share and publish

press release

Average number of copies of a magazine sold in a particular period

circulation

To introduce a new product

launch

Windows appear on the screen advertising something when you are looking at a website

pop - up online advertising

Using events such as football matches or the Olympics to promote brands and products

sports advertising

Attention, Interest, Desire, Action - the objective of all advertisements

AIDA

A person who purchases goods and services for personal use.

consumer

Branded products are placed in non-advertising media such as movies, music videos or television shows

Product placement