Share Advertising Vocabulary
Save to Folder
A form of outdoor advertising usually featuring a large illustration typically found near busy roads
billboards
Using events such as football matches or the Olympics to promote brands and products
sports advertising
A well known person appears in an advertisement either on screen or as a voice over
celebrity advertising or endorsement
One of the cheapest forms of paper advertising which are handed out on the street
flyers
Branded products are placed in non-advertising media such as movies, music videos or television shows
Product placement
Windows appear on the screen advertising something when you are looking at a website
pop - up online advertising
One of the original and most common forms of advertising in printed media.
magazine and newspaper advertisements
Common in department stores and supermarkets. Includes promotional display shelves, commercials on screen and trolley ads
in-store advertising
Average number of copies of a magazine sold in a particular period
circulation
Hours on radio & TV with largest audience, esp. the evening hours
prime time
What makes a product different from others - U.S.P.
unique selling propostion
Part of a printed advertisement used for ordering goods, samples etc
Coupon
Attention, Interest, Desire, Action - the objective of all advertisements
AIDA
Company specialising in producing and placing advertisements for clients
advertising agency
(of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another.
viral
A small, specialized market for a particular product or service.
niche
