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Business Partner B1 plus Unit 2 revision

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  • If a company wants to build brand loyalty, what should be their number one priority, and why?
    I think quality should be their top priority because if the product isn't good, customers won't come back, no matter how nice the marketing is.
  • Why should you highlight important information during a presentation instead of just saying it?
    By highlighting it, you make sure the audience knows it's a key point, so they are more likely to pay attention and remember it.
  • When giving advice to a colleague, why might you start with "Maybe it would be better to..." instead of "You need to..."?
    The first phrase is softer and more suggestive, it doesn't sound like an order, which helps maintain a good relationship with your colleague.
  • What is the antonym of a "dependable" product?
    An unreliable or an undependable product.
  • Imagine you have to decline a formal invitation to an event. What is a more professional reason: being busy or having a prior commitment?
    Having a prior commitment sounds more professional and formal, while being busy can sound a bit vague or dismissive.
  • What kind of response would you expect after you tell a colleague, "That's a great idea!"?
    I would expect them to say "Thank you" and then perhaps explain more about the idea or suggest the next step to implement it.
  • What might be three different reasons a company would want to expand into a new country?
    To find new customers, to increase their profits, and to become a more global brand.
  • What does a "well-designed" product often involve beyond just looking good?
    It involves being easy to use, functional, reliable, and solving a problem effectively for the user.
  • What's the difference between a product's features and its benefits? Can you give an example?
    Features are what the product is or has, the benefit is that you don't have to worry about charging your phone all day.
  • In the context of a team, what is the opposite of a "valued customer"?
    A dissatisfied customer or someone who is not valued.
  • In a presentation, why is it important to sequence your points clearly using words like "firstly" and "finally"?
    It helps the audience follow your logic and remember the information better because it's well-organized.
  • What could be a negative connotation of describing a product as "cheap"?
    It can suggest that the product is poor quality or not well-made, not just that it has a low price.
  • How is the register different between ending an email with "Best wishes" and "See you soon"?
    Best wishes is semi-formal and good for business, while "See you soon" is very informal and would be used for friends.
  • If you are "knowledgeable about" a software, what does that mean you are able to do?
    It means you understand how it works and can use it effectively to complete various tasks.
  • What is the verb form of "invitation"?
    The verb is "to invite."
  • Why is it sometimes better to say "I'd be delighted to accept your invitation" instead of just "Yes, I'll come"?
    The first phrase is more formal and polite, and it shows genuine enthusiasm, which is better for professional relationships.
  • Why might a company choose a famous athlete as a brand ambassador instead of a famous musician?
    They might choose an athlete if their product is related to sports, health, or performance, as it creates a stronger connection in the customer's mind.
  • If a manager says, "We need to collaborate more effectively," what does that actually involve on a daily basis?
    It involves communicating openly, sharing ideas, listening to colleagues, and working together on tasks instead of everyone working alone.
  • If a product is described as "innovative," what synonym could you use that means something similar?
    You could say it is "groundbreaking" or "revolutionary."
  • Why is it important for a company to have a consistent brand image across different countries?
    So that customers everywhere recognize and trust the brand, which helps to build a strong global identity.