Share Business Partner B1 plus Unit 2 revision
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If a company wants to build brand loyalty, what should be their number one priority, and why?
I think quality should be their top priority because if the product isn't good, customers won't come back, no matter how nice the marketing is.
What's the difference between a product's features and its benefits? Can you give an example?
Features are what the product is or has, the benefit is that you don't have to worry about charging your phone all day.
Why might a company choose a famous athlete as a brand ambassador instead of a famous musician?
They might choose an athlete if their product is related to sports, health, or performance, as it creates a stronger connection in the customer's mind.
Imagine you have to decline a formal invitation to an event. What is a more professional reason: being busy or having a prior commitment?
Having a prior commitment sounds more professional and formal, while being busy can sound a bit vague or dismissive.
What could be a negative connotation of describing a product as "cheap"?
It can suggest that the product is poor quality or not well-made, not just that it has a low price.
In a presentation, why is it important to sequence your points clearly using words like "firstly" and "finally"?
It helps the audience follow your logic and remember the information better because it's well-organized.
What is the antonym of a "dependable" product?
An unreliable or an undependable product.
If a manager says, "We need to collaborate more effectively," what does that actually involve on a daily basis?
It involves communicating openly, sharing ideas, listening to colleagues, and working together on tasks instead of everyone working alone.
Why is it sometimes better to say "I'd be delighted to accept your invitation" instead of just "Yes, I'll come"?
The first phrase is more formal and polite, and it shows genuine enthusiasm, which is better for professional relationships.
What might be three different reasons a company would want to expand into a new country?
To find new customers, to increase their profits, and to become a more global brand.
How is the register different between ending an email with "Best wishes" and "See you soon"?
Best wishes is semi-formal and good for business, while "See you soon" is very informal and would be used for friends.
When giving advice to a colleague, why might you start with "Maybe it would be better to..." instead of "You need to..."?
The first phrase is softer and more suggestive, it doesn't sound like an order, which helps maintain a good relationship with your colleague.
What does a "well-designed" product often involve beyond just looking good?
It involves being easy to use, functional, reliable, and solving a problem effectively for the user.
If a product is described as "innovative," what synonym could you use that means something similar?
You could say it is "groundbreaking" or "revolutionary."
Why should you highlight important information during a presentation instead of just saying it?
By highlighting it, you make sure the audience knows it's a key point, so they are more likely to pay attention and remember it.
What is the verb form of "invitation"?
The verb is "to invite."
