What values under “pricing transition status” am I allowed to update?
Only the two that say [ACCOUNT MANAGERS] at the beginning
The ones that say promo stages 1- 6
Only “announcement 1” and “announcement 2"
Any of them
what should i do when a customer has begun discussing a price switch with me, or has definitely stated that they will not be moving to a new plan?
update “pricing transition status” field on account level
nothing
go tell Sneha the updates in slack
create an Opportunity if appropriate, thats it
Are we expecting revenue contraction?
Yes, because we have offer to compentiate for that
No, now Explorer is 20% more than Start
Yes, as customers may still move down from higher tiers
No, because add on will balance the revenue
When is the FORCED Move for Annual customers
On their renewal
After 12 months of Grandfathering post renewal date
On their renewal, except if they reachout to GAMs
After 6 months of Grandfathering post renewal date
What are we doing in T2 Pricing
Marketing Blanket Reach out - Proactive GAMs reachout
Marketing Blanket Email - Proactive GAMs reachout - Trial'26
Trial - Marketing Blanket Email - Proactive GAMs reachout
Trial - Then Proactive GAMs reachout
Explorer is replacing Start, so what is new pricing for Explorer
$139 flat fee
$39 /mo for annual and $59 /mo for monthly
$144 /mo for annual and $169 /mo for monthly
$79 /mo for annual and $99 /mo for monthly
What are the cohorts PROACTIVELY reached out by GAMs
Annual customers in all cohort with renewals
All cohorts mentioned here
Customer moving to Explorer from higher tiers
Customers moving to Advanced and Enterprise
What is the first campaign for T2 Pricing Initiative
Individual outreach by GAMS - announcing bundle change
Marketing Blanket Email - announcing bundle change
Trial with Blanket emails - with GAMs picking up after that
Trial - reaching out to select sample customers
By when will disengaged annual customers get reminder of PRICE CHANGE?
3 months before their renewal
On their renewal
Nov, 2026
Jan, 2026
What do annual customers get from Marketing, as offer from Jan?
35% to move to annual, then gradual decrease (30-25), 25-20)
30% then gradual decrease, either annual or monthly
Forced upgrade, no discount
35% flat until renewal, same as annual
Will Marketing offer 'discounts' in new pricing? If yes, then from when?
Marketing does not give offers, it is upto GAMs
From first Blanket Emails in Nov
From Trial
From Jan
Do i need to update “pricing transition status” if nobody from that account has reached out to me yet?
Only for Trial and Blanket Comms (not after Jan campaign)
Yes
No
It depends
What do annual customers get from Marketing, as offer from Jan?
35% until renewal then forced upgrade at 15% off for next yr
They get offer from marketing before that
15%
35%, then 25%, then 20% then 15%
By when will disengaged monthly customers get reminder of PRICE CHANGE?
Jan, 2026
On their renewal
Nov, 2026
August, 2026
What does the “pricing transition status” field do?
It’s a stopgap solution while we add Salesforce fields
It syncs and sends pricing comms to the right people.
It sends an internal alert to project stakeholders
SalesOps thought we were bored and kindly gave us more admin