What is the first campaign for T2 Pricing Initiative
Trial with Blanket emails - with GAMs picking up after that
Marketing Blanket Email - announcing bundle change
Individual outreach by GAMS - announcing bundle change
Trial - reaching out to select sample customers
What are we doing in T2 Pricing
Trial - Marketing Blanket Email - Proactive GAMs reachout
Marketing Blanket Reach out - Proactive GAMs reachout
Marketing Blanket Email - Proactive GAMs reachout - Trial'26
Trial - Then Proactive GAMs reachout
Explorer is replacing Start, so what is new pricing for Explorer
$79 /mo for annual and $99 /mo for monthly
$139 flat fee
$144 /mo for annual and $169 /mo for monthly
$39 /mo for annual and $59 /mo for monthly
What are the cohorts PROACTIVELY reached out by GAMs
Customer moving to Explorer from higher tiers
Annual customers in all cohort with renewals
All cohorts mentioned here
Customers moving to Advanced and Enterprise
Are we expecting revenue contraction?
No, now Explorer is 20% more than Start
No, because add on will balance the revenue
Yes, because we have offer to compentiate for that
Yes, as customers may still move down from higher tiers
Will Marketing offer 'discounts' in new pricing? If yes, then from when?
Marketing does not give offers, it is upto GAMs
From Trial
From Jan
From first Blanket Emails in Nov
What do annual customers get from Marketing, as offer from Jan?
15%
They get offer from marketing before that
35% until renewal then forced upgrade at 15% off for next yr
35%, then 25%, then 20% then 15%
What do annual customers get from Marketing, as offer from Jan?
Forced upgrade, no discount
35% flat until renewal, same as annual
30% then gradual decrease, either annual or monthly
35% to move to annual, then gradual decrease (30-25), 25-20)
By when will disengaged monthly customers get reminder of PRICE CHANGE?
Nov, 2026
August, 2026
Jan, 2026
On their renewal
By when will disengaged annual customers get reminder of PRICE CHANGE?
Jan, 2026
Nov, 2026
On their renewal
3 months before their renewal
When is the FORCED Move for Annual customers
After 6 months of Grandfathering post renewal date
After 12 months of Grandfathering post renewal date
On their renewal, except if they reachout to GAMs
On their renewal
what should i do when a customer has begun discussing a price switch with me, or has definitely stated that they will not be moving to a new plan?
nothing
update “pricing transition status” field on account level
go tell Sneha the updates in slack
create an Opportunity if appropriate, thats it
What values under “pricing transition status” am I allowed to update?
Only “announcement 1” and “announcement 2"
Any of them
Only the two that say [ACCOUNT MANAGERS] at the beginning
The ones that say promo stages 1- 6
What does the “pricing transition status” field do?
It syncs and sends pricing comms to the right people.
It sends an internal alert to project stakeholders
It’s a stopgap solution while we add Salesforce fields
SalesOps thought we were bored and kindly gave us more admin
Do i need to update “pricing transition status” if nobody from that account has reached out to me yet?
No
Yes
Only for Trial and Blanket Comms (not after Jan campaign)
It depends
