Study

advertising

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  • Two brands worked together in a __________________ to promote each other’s products
    cross marketing
  • They used __________________ letters to make their bar stand out at night
    neon signs
  • Giving customers a small version of a product to try
    free sample
  • A public recommendation of a product by a famous person
    product endorsement
  • A display of products arranged to attract people passing a shop
    window display
  • A large outdoor board used to display advertisements
    billboard / hoarding
  • Advertising that appears suddenly on your computer or phone screen
    pop-ups
  • I bought a T-shirt because it had a 30% _________________
    discount
  • I got a __________________ of shampoo in the mail last week
    free sample
  • A card that rewards repeat customers with points or discounts
    loyalty card
  • Our supermarket offers a __________________ to regular customers – collect points for each purchase
    loyalty card
  • Those annoying __________________ keep appearing when I browse the internet!
    pop-ups
  • A strip of material with writing or advertising hung across a street
    street banner
  • An item given for free to promote a brand
    freebie
  • The shop’s __________________ was full of colourful lights and mannequins
    window display
  • The company used a famous footballer for a __________________ to promote its new sports drink
    product endorsement
  • During the summer __________________, prices were reduced by up to 70%
    clearance sale
  • Many companies rely on __________________ to reach customers directly through emails and phone calls
    direct marketing
  • When two companies advertise each other’s products
    cross marketing
  • Reducing prices to attract buyers, especially at the end of a season
    clearance sale
  • A bright electric sign often used outside shops or bars
    neon sign
  • The cosmetics brand gave away a small __________________ at the mall to attract new clients
    freebie
  • We put up a huge __________________ across the high street to advertise the festival
    street banner
  • Selling products directly to customers by phone, email, or post
    direct marketing
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