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A large outdoor board used to display advertisements
billboard / hoarding
A bright electric sign often used outside shops or bars
neon sign
Advertising that appears suddenly on your computer or phone screen
pop-ups
Giving customers a small version of a product to try
free sample
Selling products directly to customers by phone, email, or post
direct marketing
A display of products arranged to attract people passing a shop
window display
An item given for free to promote a brand
freebie
Reducing prices to attract buyers, especially at the end of a season
clearance sale
A card that rewards repeat customers with points or discounts
loyalty card
When two companies advertise each other’s products
cross marketing
A strip of material with writing or advertising hung across a street
street banner
A public recommendation of a product by a famous person
product endorsement
The company used a famous footballer for a __________________ to promote its new sports drink
product endorsement
During the summer __________________, prices were reduced by up to 70%
clearance sale
I got a __________________ of shampoo in the mail last week
free sample
We put up a huge __________________ across the high street to advertise the festival
street banner
