What is the main idea of the opening part of the article?
Perfume is cheaper than other luxury goods
People buy perfume only for its scent.
Perfume is only used for personal hygiene
Perfume creates emotional connections that companies use to market their products
The word "derived" is best understood as ____.
made more expensive.
taken from a specific source
destroyed or removed
copied from another country
How would you best describe the author’s tone in this article?
Emotional and personal.
Informative and descriptive
Critical and sarcastic
Humorous and playful
Why do perfume makers pay attention to how scents affect memory?
Because it helps them design better stores.
Because memory improves the strength of perfume
Because it makes perfumes last longer
Because scents can make people remember emotions, encouraging them to buy
The word attitude in the passage is closest in meaning to ____.
a physical reaction to smells
a feeling or emotional response toward something
a type of perfume ingredient
a scientific experiment.
The word distinctively suggests that perfume bottles are ____.
made of cheap material
always the same shape
unimportant to buyers.
designed to stand out and be remembered
What idea is suggested but not directly stated in the article?
Only celebrities can afford perfume.
Perfume is mainly used by scientists
Branding and image can be as powerful as the scent itself in selling perfume
Natural ingredients are always better than synthetic ones
What does the word profits refer to in the article?
The money a company makes after paying costs
The cost of shipping
The amount of ingredients used.
The number of bottles produced
What advice does Annie Buzantian give to customers choosing perfume?
Expensive perfumes are always better
First impressions often show how well the scent suits you
Smelling multiple perfumes at once gives the best result.
You should follow trends
Why is launching a new perfume considered risky?
Natural ingredients are always unavailable.
People only buy one perfume brand
Most new perfumes fail to become successful despite high costs
It is illegal to create new scents
Why are perfumes in a Paris store guarded like art?
To emphasize their high value and exclusivity
To protect people from strong smells
To meet government requirements.
To make the store look bigger
How does focusing on presentation affect the sale of perfumes?
It makes the scent last longer
It makes the perfume feel more luxurious and desirable
It makes packaging unimportant.
It decreases the price of perfume
How do celebrity perfume brands influence consumers?
They create a sense of image and lifestyle that attracts buyers
They reduce marketing costs.
They make perfumes expire faster
They make stores less secure
Why are synthetic essences important in making perfumes?
They give structure and support to the fragrance
They replace packaging design
They make the product harder to sell.
They make the perfume smell weaker
What does the word essence refer to in the passage?
The price of a perfume bottle
A concentrated material with a special aroma
The effect of perfume on skin.
The feeling people get when smelling perfume