What is the main idea of the opening part of the article?
Perfume is cheaper than other luxury goods
Perfume creates emotional connections that companies use to market their products
People buy perfume only for its scent.
Perfume is only used for personal hygiene
The word attitude in the passage is closest in meaning to ____.
a type of perfume ingredient
a physical reaction to smells
a scientific experiment.
a feeling or emotional response toward something
Why do perfume makers pay attention to how scents affect memory?
Because it makes perfumes last longer
Because memory improves the strength of perfume
Because scents can make people remember emotions, encouraging them to buy
Because it helps them design better stores.
What does the word essence refer to in the passage?
The effect of perfume on skin.
A concentrated material with a special aroma
The price of a perfume bottle
The feeling people get when smelling perfume
The word "derived" is best understood as ____.
made more expensive.
copied from another country
taken from a specific source
destroyed or removed
Why are synthetic essences important in making perfumes?
They make the perfume smell weaker
They give structure and support to the fragrance
They replace packaging design
They make the product harder to sell.
Why is launching a new perfume considered risky?
It is illegal to create new scents
Most new perfumes fail to become successful despite high costs
People only buy one perfume brand
Natural ingredients are always unavailable.
What does the word profits refer to in the article?
The cost of shipping
The number of bottles produced
The money a company makes after paying costs
The amount of ingredients used.
Why are perfumes in a Paris store guarded like art?
To emphasize their high value and exclusivity
To make the store look bigger
To protect people from strong smells
To meet government requirements.
How does focusing on presentation affect the sale of perfumes?
It decreases the price of perfume
It makes packaging unimportant.
It makes the perfume feel more luxurious and desirable
It makes the scent last longer
The word distinctively suggests that perfume bottles are ____.
always the same shape
unimportant to buyers.
designed to stand out and be remembered
made of cheap material
How do celebrity perfume brands influence consumers?
They reduce marketing costs.
They make stores less secure
They create a sense of image and lifestyle that attracts buyers
They make perfumes expire faster
What advice does Annie Buzantian give to customers choosing perfume?
First impressions often show how well the scent suits you
Smelling multiple perfumes at once gives the best result.
You should follow trends
Expensive perfumes are always better
What idea is suggested but not directly stated in the article?
Only celebrities can afford perfume.
Natural ingredients are always better than synthetic ones
Perfume is mainly used by scientists
Branding and image can be as powerful as the scent itself in selling perfume
How would you best describe the author’s tone in this article?
Informative and descriptive
Critical and sarcastic
Humorous and playful
Emotional and personal.
