What does the word brand really mean?
A slogan or jingle
Just a company’s logo
The overall identity of a business
The name of a product
Which of these best describes brand personality?
The design of the logo
The number of staff in the company
How the brand acts, speaks, and feels
The type of product they sell
What does customer experience mean?
The price of the product
How customers feel when they use or buy from a brand
The store layout
How the staff are trained
What can make a brand instantly recognisable even without its logo?
The price range
Hidden messages in adverts
Colour and tone of voice
Staff uniforms
If a brand’s values focus on sustainability, which action fits best?
Running more TV adverts
Offering discounts
Using recyclable packaging
Using plastic for all products
Which emotion does the Coca-Cola brand often promote?
Fear
Calmness
Happiness and togetherness
Luxury and wealth
Which of these shows strong brand consistency?
Nike using a new slogan every year
Apple changing its logo colour every month
Greggs redesigning its stores in every town
McDonald’s using its golden arches worldwide
Why do brands use the same colours and fonts everywhere?
Because designers have favourite colours
To help people instantly recognise them
To save money
To make their adverts stand out
When a brand uses influencers or celebrities, it’s mainly to…
Enter new markets
Replace traditional advertising
Increase brand awareness and trust
Look more fashionable
What is a USP in branding?
United Store Promotion
Useful Strategy Process
Unique Selling Point
Universal Sales Plan
When people think of Nike’s “Just Do It”, what part of branding is that?
Slogan
Logo
Jingle
Mission statement
Why do some brands create jingles or theme tunes?
Because music is cheaper than video
To make people remember them more easily
Because it fills time in adverts
To win awards
Complete the sentence: “Branding is more than a logo because…”
Only designers care about logos
It’s mainly about advertising costs
It’s everything that shapes how people see and feel about a
It only matters for global companies
Why might a brand refresh its logo or colours?
Because designers made a mistake
To look modern and stay relevant
To confuse competitors
Because new owners demand it
Which of these is NOT part of a brand’s identity?
Colour scheme
Price tag
Tone of voice
Logo
Which of these shows brand loyalty?
Only shopping during sales
Copying what friends buy
Switching to the cheapest option each week
Buying from the same brand repeatedly because you trust it