What does the word brand really mean?
A slogan or jingle
The name of a product
The overall identity of a business
Just a company’s logo
Which of these is NOT part of a brand’s identity?
Colour scheme
Price tag
Tone of voice
Logo
When people think of Nike’s “Just Do It”, what part of branding is that?
Logo
Jingle
Slogan
Mission statement
Why do brands use the same colours and fonts everywhere?
Because designers have favourite colours
To save money
To make their adverts stand out
To help people instantly recognise them
Which of these best describes brand personality?
How the brand acts, speaks, and feels
The type of product they sell
The number of staff in the company
The design of the logo
Which emotion does the Coca-Cola brand often promote?
Fear
Calmness
Happiness and togetherness
Luxury and wealth
What is a USP in branding?
Unique Selling Point
Universal Sales Plan
Useful Strategy Process
United Store Promotion
Why might a brand refresh its logo or colours?
Because new owners demand it
Because designers made a mistake
To confuse competitors
To look modern and stay relevant
Which of these shows strong brand consistency?
Nike using a new slogan every year
McDonald’s using its golden arches worldwide
Apple changing its logo colour every month
Greggs redesigning its stores in every town
When a brand uses influencers or celebrities, it’s mainly to…
Increase brand awareness and trust
Look more fashionable
Enter new markets
Replace traditional advertising
If a brand’s values focus on sustainability, which action fits best?
Running more TV adverts
Using plastic for all products
Using recyclable packaging
Offering discounts
What does customer experience mean?
The store layout
How customers feel when they use or buy from a brand
The price of the product
How the staff are trained
Which of these shows brand loyalty?
Switching to the cheapest option each week
Buying from the same brand repeatedly because you trust it
Only shopping during sales
Copying what friends buy
What can make a brand instantly recognisable even without its logo?
Hidden messages in adverts
Staff uniforms
The price range
Colour and tone of voice
Why do some brands create jingles or theme tunes?
To win awards
Because music is cheaper than video
Because it fills time in adverts
To make people remember them more easily
Complete the sentence: “Branding is more than a logo because…”
It’s everything that shapes how people see and feel about a
Only designers care about logos
It’s mainly about advertising costs
It only matters for global companies
