Research skills help marketers understand customer needs and competition
TRUE
A company’s marketing strategy should remain consistent over time to build brand loyalty, even if external market conditions change.
FALSE
Ethical marketing includes being honest and avoiding misleading advertising
TRUE
The British Value 'Rule of Law' means following the same legal standards as others
TRUE
Internal factors include things like finance and staff expertise
TRUE
'Mutual Respect' encourages listening to others views even when you disagree
TRUE
The main purpose of marketing is to increase prices and profits only
FALSE
Marketing aims are long-term goals, while objectives are short-term targets
TRUE
SMART objectives should be vague to allow flexibility
FALSE
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats
TRUE
The last 'E' in STEEPLE stands for Ethical
TRUE
Time management is an important skill when planning marketing campaigns
TRUE
A brand's personality refers to the human traits associated with it
TRUE
A business that lies in adverts is still considered ethical if sales increase
FALSE
Behavioural segmentation looks at how consumers use a product or service
TRUE
The four principles of marketing are anticipating, recognising, stimulating, and satisfying demand
TRUE
A mass market product appeals to a large number of people
TRUE
External factors are fully within a company's control
FALSE
Demographic segmentation can include age, gender, and income
TRUE
A niche market targets a wide range of customers with general needs
FALSE
PESTLE and STEEPLE both look at external influences on a business
TRUE
Branding is only about creating a logo
FALSE
'Achievable' in SMART means the objective can realistically be reached
TRUE
Teamwork reduces creativity in marketing campaigns
FALSE