Marketing aims are long-term goals, while objectives are short-term targets
TRUE
The main purpose of marketing is to increase prices and profits only
FALSE
The four principles of marketing are anticipating, recognising, stimulating, and satisfying demand
TRUE
A niche market targets a wide range of customers with general needs
FALSE
A mass market product appeals to a large number of people
TRUE
SMART objectives should be vague to allow flexibility
FALSE
'Achievable' in SMART means the objective can realistically be reached
TRUE
Branding is only about creating a logo
FALSE
A brand's personality refers to the human traits associated with it
TRUE
Demographic segmentation can include age, gender, and income
TRUE
Behavioural segmentation looks at how consumers use a product or service
TRUE
Internal factors include things like finance and staff expertise
TRUE
External factors are fully within a company's control
FALSE
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats
TRUE
PESTLE and STEEPLE both look at external influences on a business
TRUE
The last 'E' in STEEPLE stands for Ethical
TRUE
