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Product and Brand Management

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  • In the BCG matrix, a "Star" represents a business unit with
    High market share and high market growth
  • "Dogs" in the BCG matrix are best described as
    High growth, low market share
  • The BCG matrix helps companies in
    Portfolio management and resource allocation
  • High relative market share & High market attractiveness
    Stars
  • What is the primary strategy suggested for "Cash Cows"?
    Maintain and harvest profits
  • A company should ideally invest in which quadrant to achieve growth?
    Star and Question Mark
  • What is a typical strategy for a "Question Mark" in the BCG matrix?
    Divest or discontinue if it doesn’t gain market share
  • Which quadrant in the BCG matrix represents products with low market share but high market growth?
    Question Mark
  • Which two dimensions are used in the BCG matrix?
    Market attractiveness and relative market share
  • What does BCG in the BCG matrix stand for?
    Boston Consulting Group
  • Which of the following is NOT a limitation of the BCG matrix?
    Provides detailed financial forecasting
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