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High relative market share & High market attractiveness
Stars
What does BCG in the BCG matrix stand for?
Boston Consulting Group
Which two dimensions are used in the BCG matrix?
Market attractiveness and relative market share
In the BCG matrix, a "Star" represents a business unit with
High market share and high market growth
Which quadrant in the BCG matrix represents products with low market share but high market growth?
Question Mark
What is the primary strategy suggested for "Cash Cows"?
Maintain and harvest profits
"Dogs" in the BCG matrix are best described as
High growth, low market share
What is a typical strategy for a "Question Mark" in the BCG matrix?
Divest or discontinue if it doesn’t gain market share
The BCG matrix helps companies in
Portfolio management and resource allocation
A company should ideally invest in which quadrant to achieve growth?
Star and Question Mark
Which of the following is NOT a limitation of the BCG matrix?
Provides detailed financial forecasting
