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Marketing II REVIEW

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  • A company adds wheels and a built-in charger to their backpack. Which economic utility is this?
    Form Utility
  • You're advertising on Instagram, TikTok, and YouTube. Which "P" are you focusing on?
    Promotion
  • You design a limited-edition hoodie and release it just before winter. Which utility are you using?
    Time Utility
  • What’s the difference between product and promotion?
    Product is what you're selling; Promotion is how you communicate about it.
  • You're a toy company creating a new line for 3–5-year-olds. What kind of segmentation are you using?
    Demographic segmentation
  • What P of the Marketing Mix is most affected by shipping costs and store location?
    Place
  • You're launching a new bubble tea shop. What "P" would involve setting the drink at $5.99?
    Price
  • Which economic utility is being used when a store offers multiple payment options like Apple Pay or Klarna?
    Possession Utility
  • Name the four types of economies.
    Traditional, Command, Market, Mixed
  • A local coffee shop focuses only on people who work from home in the downtown area. What kind of segmentation is that?
    Geographic
  • What is Market Share?
    A: It’s the percentage of total sales a company has in a particular market compared to its competitors.
  • In a traditional economy, how are goods typically produced and distributed?
    Based on customs and traditions—like farming, hunting, or bartering passed down through generations.
  • What does SWOT stand for?
    Strengths, Weaknesses, Opportunities, Threats
  • What is “the market”?
    The market is anywhere money, goods, and services are exchanged. In the U.S., that’s basically everywhere—stores, online platforms, events, etc.
  • You love buying from a brand that donates 10% to animal shelters. Which type of segmentation does that relate to?
    Psychographic
  • True or False? Geographics looks at customer income and age.
    False
  • What is a brand?
    A brand is a name, term, symbol, design, or combination that identifies a business or product and sets it apart from competitors.
  • What type of economy is best described as “run by the government with little to no personal choice”?
    Command
  • What are the 4 Ps of Marketing
    Product, Price, Place, Promotion.
  • What type of economy lets supply and demand control everything with no government involvement?
    Market
  • : You offer your handmade candles for sale on Etsy and Instagram. Which "P" are you focusing on?
    Place
  • What does "utility" mean in marketing?
    A: It means the added value a product or service provides to satisfy customer needs and wants.
  • True or False? A brand is only the name of a product.
    False – A brand includes the name, logo, slogan, personality, and customer experience.
  • This utility is all about making sure customers can buy something when they want it (like pumpkin spice in October!)
    Time Utility
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