Share Marketing II REVIEW
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What are the 4 Ps of Marketing
Product, Price, Place, Promotion.
You're launching a new bubble tea shop. What "P" would involve setting the drink at $5.99?
Price
True or False? A brand is only the name of a product.
False – A brand includes the name, logo, slogan, personality, and customer experience.
You're a toy company creating a new line for 3–5-year-olds. What kind of segmentation are you using?
Demographic segmentation
This utility is all about making sure customers can buy something when they want it (like pumpkin spice in October!)
Time Utility
You love buying from a brand that donates 10% to animal shelters. Which type of segmentation does that relate to?
Psychographic
Which economic utility is being used when a store offers multiple payment options like Apple Pay or Klarna?
Possession Utility
You're advertising on Instagram, TikTok, and YouTube. Which "P" are you focusing on?
Promotion
A local coffee shop focuses only on people who work from home in the downtown area. What kind of segmentation is that?
Geographic
You design a limited-edition hoodie and release it just before winter. Which utility are you using?
Time Utility
What P of the Marketing Mix is most affected by shipping costs and store location?
Place
A company adds wheels and a built-in charger to their backpack. Which economic utility is this?
Form Utility
True or False? Geographics looks at customer income and age.
False
: You offer your handmade candles for sale on Etsy and Instagram. Which "P" are you focusing on?
Place
What’s the difference between product and promotion?
Product is what you're selling; Promotion is how you communicate about it.
What is “the market”?
The market is anywhere money, goods, and services are exchanged. In the U.S., that’s basically everywhere—stores, online platforms, events, etc.
