Why is it a good idea to choose a brand name that is easy to pronounce?
Because it makes people feel scared
Because customers can remember and say it easily
Because it sounds more serious
Which sentence is most likely the first in a paragraph?
“So a made-up or compound word can be a good idea.”
“In other words, choose a name with no particular meaning.”
“Ideally, the brand name should not need translation.”
What happens if a brand name is difficult to translate?
It sounds more expensive
People might misunderstand it in other countries
It becomes more popular
What does the word “reflect” mean in this sentence? “The brand name reflects the service the company provides.”
To copy
To shine light
To show clearly
To repeat a sound
Which of these is a made-up brand name?
Coca-Cola
Taxi Service
Fast Delivery
Which brand name is easier to pronounce for most people?
Gkztrania
Smile
Xiphonotronics