What happens if a brand name is difficult to translate?
People might misunderstand it in other countries
It sounds more expensive
It becomes more popular
Which sentence is most likely the first in a paragraph?
“Ideally, the brand name should not need translation.”
“In other words, choose a name with no particular meaning.”
“So a made-up or compound word can be a good idea.”
Why is it a good idea to choose a brand name that is easy to pronounce?
Because it sounds more serious
Because customers can remember and say it easily
Because it makes people feel scared
What does the word “reflect” mean in this sentence? “The brand name reflects the service the company provides.”
To repeat a sound
To copy
To shine light
To show clearly
Which of these is a made-up brand name?
Coca-Cola
Fast Delivery
Taxi Service
Which brand name is easier to pronounce for most people?
Gkztrania
Smile
Xiphonotronics