Which sentence is most likely the first in a paragraph?
“In other words, choose a name with no particular meaning.”
“Ideally, the brand name should not need translation.”
“So a made-up or compound word can be a good idea.”
Why is it a good idea to choose a brand name that is easy to pronounce?
Because customers can remember and say it easily
Because it sounds more serious
Because it makes people feel scared
Which brand name is easier to pronounce for most people?
Smile
Xiphonotronics
Gkztrania
What happens if a brand name is difficult to translate?
It becomes more popular
It sounds more expensive
People might misunderstand it in other countries
Which of these is a made-up brand name?
Fast Delivery
Taxi Service
Coca-Cola
What does the word “reflect” mean in this sentence? “The brand name reflects the service the company provides.”
To show clearly
To shine light
To repeat a sound
To copy