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Cause marketing

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  • How did The Tap Project decrease the number of sick people around the world?
    It decreased the number of people who drank dirty water.
  • Which brand asks people to give money to help children around the world?
    Warby Parker
    The Tap Project
    Patagonia
  • If you "care" (line 34) about a cause, you...
    consider it important.
    don't remember it.
    are scared of it.
  • What is the result of UNICEF's Tap Project?
    people bought more bottled water
    customers at restaurants drank less water
    fewer people drank dirty water
  • Which brand helps children to read so that they can complete their education?
    The Tap Project
    Patagonia
    Warby Parker
  • According to the article, Warby Parker ______.
    gives eyeglasses away
    asks for donations
    buys used eyeglasses
  • Which brand makes sure its employees are not overworked?
    Patagonia
    The Tap Project
    Warby Parker
  • Your "values" (line 4) are your...
    principles
    likes and dislikes
    personality
  • Which of these ideas would Patagonia probably NOT support?
    using recycled materials to make their products
    reducing break time so that workers produce more
    paying its workers extra when they work longer hours
  • Why does cause marketing help companies become more popular?
    Because everybody wins - customers, people in need of benefit, and companies.
  • How does Patagonia help protect the environment?
    It only uses environmentally friendly materials in its products.
  • Which brand installs pipes in places where people don't have them?
    Warby Parker
    The Tap Project
    Patagonia
  • The word "cause" in "cause marketing" means:
    a new way of thinking
    a difficult situation
    a worthwhile goal
  • If you "benefit" (line 15) from an action, it...
    puts you in a better position.
    makes your life harder.
    can change your situation positively or negatively.
  • The purpose of the reading is to ______.
    show how companies can make a difference
    explain how companies can protect the environment
    teach readers how to start a successful business
  • Which brand donates its products to places where people can't buy them?
    Warby Parker
    Patagonia
    The Tap Project
  • Which brand avoids products that damage the environment?
    The Tap Project
    Warby Parker
    Patagonia
  • If you can't "afford" (line 20) a product, you...
    don't know where to buy it.
    don't have money to buy it.
    can't find it in the place where you live.
  • How does Warby Parker help more people work?
    It makes it possible to work for people who couldn't work because of bad eyesight.
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