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Cause marketing

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  • Which brand helps children to read so that they can complete their education?
    Warby Parker
    Patagonia
    The Tap Project
  • According to the article, Warby Parker ______.
    asks for donations
    gives eyeglasses away
    buys used eyeglasses
  • Which brand installs pipes in places where people don't have them?
    The Tap Project
    Warby Parker
    Patagonia
  • Which brand donates its products to places where people can't buy them?
    Patagonia
    Warby Parker
    The Tap Project
  • The word "cause" in "cause marketing" means:
    a difficult situation
    a worthwhile goal
    a new way of thinking
  • The purpose of the reading is to ______.
    teach readers how to start a successful business
    explain how companies can protect the environment
    show how companies can make a difference
  • If you "benefit" (line 15) from an action, it...
    puts you in a better position.
    makes your life harder.
    can change your situation positively or negatively.
  • Your "values" (line 4) are your...
    principles
    personality
    likes and dislikes
  • If you can't "afford" (line 20) a product, you...
    can't find it in the place where you live.
    don't have money to buy it.
    don't know where to buy it.
  • How does Warby Parker help more people work?
    It makes it possible to work for people who couldn't work because of bad eyesight.
  • If you "care" (line 34) about a cause, you...
    don't remember it.
    are scared of it.
    consider it important.
  • How does Patagonia help protect the environment?
    It only uses environmentally friendly materials in its products.
  • Which brand avoids products that damage the environment?
    The Tap Project
    Patagonia
    Warby Parker
  • Which brand asks people to give money to help children around the world?
    Warby Parker
    The Tap Project
    Patagonia
  • What is the result of UNICEF's Tap Project?
    fewer people drank dirty water
    people bought more bottled water
    customers at restaurants drank less water
  • Which of these ideas would Patagonia probably NOT support?
    using recycled materials to make their products
    reducing break time so that workers produce more
    paying its workers extra when they work longer hours
  • Why does cause marketing help companies become more popular?
    Because everybody wins - customers, people in need of benefit, and companies.
  • Which brand makes sure its employees are not overworked?
    The Tap Project
    Patagonia
    Warby Parker
  • How did The Tap Project decrease the number of sick people around the world?
    It decreased the number of people who drank dirty water.
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