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Cause marketing

  •  English    19     Public
    Time Zones 3 - Unit 11 - Reading
  •   Study   Slideshow
  • The word "cause" in "cause marketing" means:
    a new way of thinking
    a worthwhile goal
    a difficult situation
  •  15
  • The purpose of the reading is to ______.
    teach readers how to start a successful business
    explain how companies can protect the environment
    show how companies can make a difference
  •  15
  • What is the result of UNICEF's Tap Project?
    people bought more bottled water
    fewer people drank dirty water
    customers at restaurants drank less water
  •  15
  • According to the article, Warby Parker ______.
    asks for donations
    buys used eyeglasses
    gives eyeglasses away
  •  15
  • Which of these ideas would Patagonia probably NOT support?
    paying its workers extra when they work longer hours
    reducing break time so that workers produce more
    using recycled materials to make their products
  •  15
  • Which brand makes sure its employees are not overworked?
    Patagonia
    Warby Parker
    The Tap Project
  •  15
  • Which brand donates its products to places where people can't buy them?
    The Tap Project
    Patagonia
    Warby Parker
  •  15
  • Which brand installs pipes in places where people don't have them?
    The Tap Project
    Patagonia
    Warby Parker
  •  15
  • Which brand helps children to read so that they can complete their education?
    Warby Parker
    The Tap Project
    Patagonia
  •  15
  • Which brand asks people to give money to help children around the world?
    Warby Parker
    Patagonia
    The Tap Project
  •  15
  • Which brand avoids products that damage the environment?
    Warby Parker
    Patagonia
    The Tap Project
  •  15
  • If you can't "afford" (line 20) a product, you...
    don't have money to buy it.
    can't find it in the place where you live.
    don't know where to buy it.
  •  15
  • If you "care" (line 34) about a cause, you...
    consider it important.
    don't remember it.
    are scared of it.
  •  15
  • If you "benefit" (line 15) from an action, it...
    puts you in a better position.
    makes your life harder.
    can change your situation positively or negatively.
  •  15
  • Your "values" (line 4) are your...
    principles
    likes and dislikes
    personality
  •  15
  • How did The Tap Project decrease the number of sick people around the world?
    It decreased the number of people who drank dirty water.
  •  20