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Cause marketing

  •  English    19     Public
    Time Zones 3 - Unit 11 - Reading
  •   Study   Slideshow
  • The word "cause" in "cause marketing" means:
    a worthwhile goal
    a difficult situation
    a new way of thinking
  •  15
  • The purpose of the reading is to ______.
    teach readers how to start a successful business
    explain how companies can protect the environment
    show how companies can make a difference
  •  15
  • What is the result of UNICEF's Tap Project?
    customers at restaurants drank less water
    people bought more bottled water
    fewer people drank dirty water
  •  15
  • According to the article, Warby Parker ______.
    buys used eyeglasses
    asks for donations
    gives eyeglasses away
  •  15
  • Which of these ideas would Patagonia probably NOT support?
    paying its workers extra when they work longer hours
    using recycled materials to make their products
    reducing break time so that workers produce more
  •  15
  • Which brand makes sure its employees are not overworked?
    The Tap Project
    Warby Parker
    Patagonia
  •  15
  • Which brand donates its products to places where people can't buy them?
    Patagonia
    The Tap Project
    Warby Parker
  •  15
  • Which brand installs pipes in places where people don't have them?
    Warby Parker
    The Tap Project
    Patagonia
  •  15
  • Which brand helps children to read so that they can complete their education?
    Warby Parker
    The Tap Project
    Patagonia
  •  15
  • Which brand asks people to give money to help children around the world?
    The Tap Project
    Warby Parker
    Patagonia
  •  15
  • Which brand avoids products that damage the environment?
    Warby Parker
    Patagonia
    The Tap Project
  •  15
  • If you can't "afford" (line 20) a product, you...
    can't find it in the place where you live.
    don't have money to buy it.
    don't know where to buy it.
  •  15
  • If you "care" (line 34) about a cause, you...
    don't remember it.
    are scared of it.
    consider it important.
  •  15
  • If you "benefit" (line 15) from an action, it...
    makes your life harder.
    can change your situation positively or negatively.
    puts you in a better position.
  •  15
  • Your "values" (line 4) are your...
    principles
    personality
    likes and dislikes
  •  15
  • How did The Tap Project decrease the number of sick people around the world?
    It decreased the number of people who drank dirty water.
  •  20