Study

Market leader intermediate "brands"

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  • Brand
    A name, term, symbol, or design that identifies and differentiates a product.
  • Sophisticated
    Appealing to people with refined tastes.
  • Durable
    Long-lasting, even if used a lot.
  • Product range
    The set of products made by a company.
  • Brand loyalty
    The tendency of consumers to continue buying the same brand.
  • Market research
    Information about what consumers want or need.
  • Inexpensive
    Not costing a lot of money
  • Classic
    Judged over a period of time to be of the highest quality.
  • Product launch
    The introduction of a product to the market.
  • Brand image
    The ideas and beliefs people have about a brand.
  • Brand stretching
    Using an existing brand name for new products or product categories.
  • Product endorsement
    The use of a well-known person to advertise products
  • Market challenger
    The second best-selling product or brand in a market.
  • Product placement
    When products are used in films or TV programmes.
  • Reliable
    Can be trusted or depended on.
  • Downmarket
    Relatively cheap and aimed at lower-income consumers.
  • Market share
    The percentage of sales a company has.
  • Upmarket
    Relatively expensive and designed to appeal to wealthy consumers.
  • Product lifecycle
    The length of time people continue to buy a product.
  • Stylish
    Fashionable and attractive.
  • Timeless
    Not affected by the passage of time or changes in fashion.
  • Market leader
    The best-selling product or brand in a market.
  • Brand name
    The title given to a product by the company that makes it.
  • Well-made
    Of high quality.
  • Market segment
    Customers of a similar age, income level, or social group
  • Brand awareness
    How familiar people are with a brand (or its logo and slogan).
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