Share Market leader intermediate "brands"
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Brand
A name, term, symbol, or design that identifies and differentiates a product.
Brand awareness
How familiar people are with a brand (or its logo and slogan).
Brand image
The ideas and beliefs people have about a brand.
Brand loyalty
The tendency of consumers to continue buying the same brand.
Brand stretching
Using an existing brand name for new products or product categories.
Brand name
The title given to a product by the company that makes it.
Product launch
The introduction of a product to the market.
Product lifecycle
The length of time people continue to buy a product.
Product range
The set of products made by a company.
Product placement
When products are used in films or TV programmes.
Product endorsement
The use of a well-known person to advertise products
Market leader
The best-selling product or brand in a market.
Market research
Information about what consumers want or need.
Market share
The percentage of sales a company has.
Market challenger
The second best-selling product or brand in a market.
Market segment
Customers of a similar age, income level, or social group
