Study

Consumer Purchase Motivators

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  • A Black Friday shopper buying a TV they didn't plan on purchasing because it was 50% off is demonstrating __________ motivation.
    Impulse
  • A consumer who always buys Apple products because they trust the brand is demonstrating __________ motivation.
    Patronage
  • Purchasing a Rolex watch to showcase wealth and sophistication is an example of __________ motivation.
    Prestige
  • __________ motivation involves logical reasoning for making a purchase.
    Rational
  • A person choosing a fast-food drive-thru because they are in a rush is influenced by __________ motivation.
    Convenience
  • __________ motivation is based on the ease of access and simplicity of making a purchase.
    Convenience
  • Buying a Tesla because it is environmentally friendly and offers advanced technology reflects __________ motivation.
    Rational
  • __________ motivation leads to unplanned purchases made on the spot.
    Impulse
  • Purchasing candy at the checkout counter that you didn't plan on buying is an example of __________ motivation.
    Impulse
  • __________ motivation appeals to customers’ emotions to influence purchasing decisions.
    Emotional
  • Buying a home security system for protection and peace of mind is an example of __________ motivation.
    Rational
  • When customers keep buying from the same local bakery because they love the service and quality, they are demonstrating __________ motivation.
    Patronage
  • A store placing small, low-cost items near the checkout line encourages __________ motivation.
    Impulse
  • A customer who always books flights with the same airline due to frequent flyer perks is showing __________ motivation.
    Patronage
  • Choosing a clothing brand because it aligns with personal identity is an example of __________ motivation.
    Patronage
  • A shopper purchasing a designer handbag to show off their high social status is an example of __________ motivation.
    Prestige
  • __________ motivation is associated with buying luxury goods to enhance social status.
    Prestige
  • Someone buying the latest iPhone to feel trendy and accepted by their peers is an example of __________ motivation.
    Prestige
  • Buying a product because it offers the best features for the price is an example of __________ motivation.
    Rational
  • __________ motivation is driven by a customer’s loyalty to a brand due to positive past experiences.
    Patronage
  • A person choosing to buy from a store nearby, even if it is slightly more expensive, is demonstrating __________ motivation.
    Convenience
  • If a customer prefers Starbucks over other coffee shops because of past positive experiences, they are demonstrating __________ motivation.
    Patronage